The Nike Air Force 1 unquestionably reigns among the most iconic sneakers to date. So for the celebration of its 35th anniversary, BSTN has pulled out all the stops. Sticking to their guns of doing the release right or not doing it at all, BSTN boldly went where no one has gone before by customizing a Can-Am Spyder, a Mercedes G-Wagon, a Lamborghini Aventador and a freaking Cessna private jet. Sticking with the AF100 campaign’s color scheme, all four vehicles featured white as their primary color just like the four Air Force 1 designs they represent. The head-turning campaign was heralded as trailblazing and one of a kind by industry voices and media alike.
Complying with the AF100 campaign’s color scheme, all four vehicles featured white as their primary color just like the four Air Force 1 designs they represent:
ACRONYM — CAN-AM SPYDER bike to represent the high-end, technical, deconstructed philosophy of Errolson Hugh.
JUST-DON — G63 AMG MERCEDES representing the only high top among the four releases. Golden details mimic the actual shoe and deliver a overall rough but slick look.
TRAVIS SCOTT — LAMBORGHINI AVENTADOR representing Travis’ fast-lane life style. The chrome Swoosh on the car’s characteristic butterfly doors symbolizes the exchangeable Swoosh on the AF1.
ROC-A-FELLA — CESSNA CITATION XLS, a private jet … Roc-A-Fella baby … no further explanation needed.