“WHAT THE” JORDAN IV

As time is running out on the 30th anniversary of the legendary Air Jordan IV, Jordan Brand is finishing strong on a year that has already seen multiple retro releases and throwbacks. The “What The” edition brings the celebration full circle by fusing the four color ways of the IV originally released in 1989. The 2019 version combines various elements of the White/Cement, the Military Blue, the Fire Red, and the Black/Cement on a crisp white tumbled leather upper.

The attention to detail on this release is driven home by the four originals’ SKU numbers printed individually on the tips of the laces of the “What The” Jordan IV. The retro release drops in a full family size run at BSTN on Saturday, November 23rd.

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