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The Just Don brand was founded in 2011 by Don C. Just Don is a luxury sportswear brand first known for reinventing classic Mitchell & Ness snapbacks with exclusive premium materials and turning them into Don C hats. Don C originally gained notoriety behind the turntables as Kanye West’s DJ. Today Just Don reinvents traditional Basketball designs and elevates them to a top level.

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The Just Don brand was founded in 2011 by Don C. Just Don is a luxury sportswear brand first known for reinventing classic Mitchell & Ness snapbacks with exclusive premium materials and turning them into Don C hats. Don C originally gained notoriety behind the turntables as Kanye West’s DJ. Today Just Don reinvents traditional Basketball designs and elevates them to a top level.