No matter if we talk heat-reflective clothing, innovative materials or high-tech wear in general: Stone Island has been there, done that and also did it first. Ever since legendary designer Massimo Osti founded the Italian brand in 1982, it has been laying the blueprint for high-tech clothing with both visually striking and functional aesthetics, whose inspiration – ranging from military style to seafaring – are still palpable in the yellow compass rose on the brand’s famous logo badge.
Thanks to its distinctive designs, comfort and rareness alike, Stone Island quickly garnered a cult following not only by fashion aficionados but amongst several subcultures as well: Just ask European football fans, British grime artists and the likes of Travis Scott, A$AP Nast or Drake about their ‘Stoney’. Popular collabs with Supreme or NikeLab didn’t hurt either to introduce Osti’s brainchild to a new generation of streetwear connaisseurs.
And while other brands with a portfolio as extensive as Stone Island’s might rely on releasing reissues of iconic pieces, the brand never rested on its laurels: With special dyeing techniques and a constant strive to push the boundaries of garment technology, Stone Island still innovates after 40 years of brand history. At BSTN, you can find a curated selection of premium jackets, sweatshirts, pants and t-shirts as well as beanies and other accessories.