We introduced our "Heatrace" in 2016 - since then our notorious sneaker-hunt has become a household event at BSTN! Every month, we host one Heatrace in both! our stores (Amalienstrasse 44, Munich / Schanzenstrasse 52, Hamburg). This is how it goes down:
We post a short Heatrace teaser on our social accounts (Facebook: BSTN Store / Instagram: @bstnstore) so that everyone can prep’ for the upcoming race. Once the first teaser goes live - you have to keep your eyes on the prize - or better said follow our IG stories constantly. On a random day, at a random time - we will announce which pair of "high heat“ (and probably world wide sold out) sneakers we have lined up for you (via IG stories) - and also in which store the pair can be bought. The first customer that arrives at the store and uses the codeword "Heatrace release", can cop the shoes!
It’s a simple as that Fam. … good luck and keep on racing!
Your BSTN Team.