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New Era was founded in 1920 in Buffalo, New York, by German-born Ehrhardt Koch. Since they started making Major League on-field baseball-caps in 1934, the emblems of teams have become American cultural hallmarks recognized around the globe – and none more than the New York Yankees. Much of the brand’s success can be attributed to its baseball caps.
However, its baseball roots are only one element of what makes New Era such an iconic provider of headwear. The brand is also a case study in the art of collaboration. From Supreme and Helmut Lang to Off-White, the list of popular partners got longer and longer over the years. Today New Era offers not only the iconic 59FIFTY and other fitted hat silhouettes, but also an apparel selection. Worn as a symbol of self-expression by athletes, artists and streetwear aficionados all over the world, the brand never loses focus on quality and storytelling.
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