In 2010, three Swiss friends founded the shoe brand On with only one goal: a revolution in the running experience. Through unique technology and superior design, the brand convinced early on and won numerous awards and accolades.
On's innovative technology is based on cushioned landings followed by explosive push-offs, creating a completely new running experience that athletes compare to running on clouds. On has been able to establish itself in the global footwear market in a short period of time thanks to its revolutionary technology.
With tennis legend Roger Federer joining the On team, the brand gained prominent support and through their collaboration signature series The Roger, On is launching various tennis-style shoes for the first time. The signature series is just as convincing as the brand's various Cloud running models. Sportswear and accessories, such as socks, have also been added to the assortment of the high-flyer brand and ensure an ever-increasing variety of the assortment of the brand, which guarantees high-quality products.