The Jordan Brand was born in 1985 when Nike signed young Michael Jordan: Intended initially to just have Jordan playing in Nike shoes, the public demand for the uber-popular player’s shoes got so big that Nike ended up releasing the sneakers for everyone eventually. The enormous hype around their first signature shoe model, the Air Jordan I, was followed by more innovative silhouettes as the Air Jordan III or Air Jordan XI and the rest is history (including changing the Swoosh for the Jumpman logo):
The brand became big on and off the basketball court and had a huge influence on the emerging streetwear culture of the 80s and 90s and – thanks to constant innovation and progress led by legendary designer Tinker Hatfield – the Jordan empire continued to grow. Nowadays, the brand is known for much more than basketball shoes: from t-shirts, hoodies to shorts, Jordan Brand supplies you with your daily dose of sports and lifestyle apparel.
And while the Jumpman is still ubiquitous on the streets and courts alike, the brand also breaks the internet on a regular basis due to high profile collabs with the likes of Virgil Abloh, Off White or Travis Scott. At BSTN, you can find both shoes, apparel and accessories by Jordan Brand.