The ‘Rare Air’ line by Jordan Brand starts out with a duo of Air Jordan I releases, both paying tribute to the early sample stages of the legendary silhouette.
As things got crazy in the Nike sneaker lab back in the day, early samples of Jordan’s first signature shoe featured incorrect logo placements, odd seams and out-of-place packaging. These imperfections turned into marks of rarity and unforgettable must-haves.
One-off details like the “NIKE AIR” woven labels, “NIKE AIR” Wings logo on the inside collar and never-before-seen “brush-off” Swoosh logos play up the lore of the original, while mis-match packaging adds a unique aesthetic.
The matching apparel collection also leans into the heritage element of the early Jordan days – before there was even a Jumpman. A distinct vintage aesthetic characterizes the selection of tees, hoodies, shorts, and sweatpants that complement the two colorways of the Air Jordan I.
The Air Jordan I ‘Rare Air’ shoe and apparel collection – the Deep Royal Blue pair also releases in PS and TD sizes – is now available at BSTN. Pick up your pair via the button below!
