We appreciate your interest in our company. We take the protection of your personal data very seriously and so would like to inform you about the processing of your data as comprehensively as possible.
a) Personal data
Personal data is all information relating to an identified or identifiable natural person (hereinafter called "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Data subject
A data subject is any identified or identifiable natural person, whose personal data is processed by a data controller responsible for the processing.
Processing is any operation or set of operations that is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.
d) Restriction of processing
Restriction of processing is marking stored personal data with the aim of limiting its processing in the future.
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular, to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for the processing
Controller means the natural or legal person, public authority, agency, or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of processing are determined by European Union law or the law of the Member States, the controller or the specific criteria for its nomination may be designated by European Union law or the law of the Member State.
The processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
The recipient is a natural or legal person, public authority, agency, or any other body to whom personal data is disclosed, irrespective of whether it is a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with the European Union or Member State law shall not be regarded as recipients.
j) Third party
A Third-party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
The data subject’s consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
BSTN Store GmbH,
Kühler Weg 1,
E-mail: [email protected] ,
Phone: +49 89 74 327 777
Contact information of data protection officer:
The BSTN Store GmbH data protection officer can be contacted as follows:
BSTN Store GmbH,
Kühler Weg 1,
E-Mail: [email protected]
Phone: +49 89 74327777
3.1 Accessing the website
When you access this website: www.bstn.com, the internet browser used by the visitor automatically sends data to the server of this website and stores it in a log file. Until the automatic erasure, the following data is stored without further input by the visitor:
- IP address of the visitor’s device,
- Date and time of visitor access,
- Name and URL of the page accessed by the visitor,
- Website from which the visitor arrived at the website (so-called referrer URL),
- Browser and operating system of the visitor’s device, as well as the name of the access provider used by the visitor.
The processing of such personal data is in accordance with Art. 6 (1), sentence 1 lit f) of the GDPR. The company has a legitimate interest in data processing for the purpose of:
- Rapidly connecting to the website of the company,
- Enabling user-friendly use of the website,
- Identifying and ensuring the security and stability of the systems and
- Facilitating and improving the administration of the website.
3.2 Data collection during registration and payment processing
For the purposes of registration and payment processing, data such as the object of purchase, shopping basket, name, date of birth, address, email address, delivery address, payment type, and bank data is collected and processed by us, insofar as the processing is necessary for the performance of the contract or if the customer has consented to the processing.
The legal basis for the processing of personal data is Art. 6 (1), Sentence 1, lits a) and b) GDPR.
If desired by the customer, he can create a customer account for future orders (registration). In doing so, his customer data will be stored for use also for future orders in our online store, so that he does not have to enter them again. Registration also requires the provision of a user ID and password (access data) so that only he can log into his customer account. We may process the customer's data provided during registration in accordance with Art. 6 (1) b) DSGVO, provided that this is necessary for the establishment or fulfillment of a contract. Furthermore, we are allowed to process the data according to Art. 6 para. 1 f) DSGVO, as we would like to simplify future orders of the customer. Deletion of the customer account is possible at any time.
For this purpose, based on the customer's consent pursuant to Art. 6 (1) sentence 1 a) DSGVO, we are permitted to store the goods and products placed in the customer's shopping cart. We store and use this data to remind the customer of his selection of the product by e-mail if the purchase process is not completed. This is in the interest of the customer, as it may be that there is only a limited number of the product in the selected size.
In addition, according to § 7 para 3 UWG, we are allowed to use the e-mail address provided by the customer during the purchase for direct advertising for our own similar goods. If the customer no longer wishes to receive such direct advertising, he can object to its use at any time without incurring any costs other than the transmission costs according to the prime rates. The revocation can be made directly via the link provided in the advertising e-mail or by sending an e-mail to [email protected]
3.3 Contact form
Visitors can submit messages to the company via an online contact form on the website. In order to be able to receive an answer, at least a valid email address is required. All other information can be voluntarily provided to the person making the request. By sending the message via the contact form, the visitor agrees to the processing of the transmitted personal data. The data is processed exclusively for the purpose of processing and responding to requests via the contact form. This will be done on the basis of the voluntarily granted consent pursuant to Art. 6(1), sentence 1, lit a) GDPR. The personal data collected for the use of the contact form is automatically deleted once the request has been completed and there are no grounds for further storage.
We offer our newsletter to persons with a minimum age of 16. If he/she subscribes to the newsletter, the visitor expressly agrees to the processing of the personal data provided. We use the so-called double opt-in procedure for the subscription to our newsletter. This means that after your registration, we will send an e-mail to the specified e-mail address in which we ask you to confirm that you want to receive the newsletter. Furthermore, we will always store the IP addresses used and the time of the registration and confirmation. This serves as a means of proof of your subscription and, if applicable, to solve any potential misuse of your personal data.
Mandatory information for sending the newsletter is your e-mail address. More, separately marked data can be specified voluntarily and will only be used to address you personally. If you have consented to the receipt of our newsletter, which is adjusted to your individual interests, we particularly process your e-mail address and your name for the purpose of sending the newsletter.
With your consent, we will record your user behaviour on our website. This evaluation of user behaviour includes in particular, which areas of the applicable website you visit, and what links you activate there. This creates personalised user profiles assigned to your person and/or email address, to better align any potential advertising campaigns, particularly in the form of newsletters and on-site advertisements, with your personal interests, and to improve the web content.
The legal basis for processing the personal data of the visitor for the purpose of sending newsletters is consent pursuant to Art. 6(1), sentence 1, lit a) GDPR.
The visitor can unsubscribe from the newsletter at any time This can be done by using a special link at the end of the newsletter or by a relevant e-mail message to [email protected] (without costs other than the transmission costs according to the base rates).
We use the service of Emarsys eMarketing Systems AG, Märzstrasse 1, A-1150 Vienna for processing the newsletter. For this purpose, your e-mail address is transmitted to Emarsys. We use the Emarsys Predict analysis tool for the composition of our individual e-mail newsletter, which evaluates both your use of the newsletter and your use of our website. In order to record your usage behaviour on our website, cookies are used to recognise your browser. Your movements on our website can thus be traced, and the success of specific marketing measures can be recorded and measured. Moreover, our newsletters may contain hyperlinks (“links”) that include random, but distinct identification numbers. These identification numbers can be collected and stored when these links are accessed by your computer. We also use the information on such access to trace the use of the newsletter and our website and to measure the success of specific marketing measures. We can thus adjust our offers to your individual requirements and interests.
Emarsys can use the recipients’ data in a pseudonymous form, i.e. without allocation to a user, for optimising or improving its own services, e.g. for the technical optimisation of the dispatch and the presentation of the newsletter, or for statistical purposes. However, Emarsys is not permitted to use the data to contact you itself or to pass on the data to third parties.
For this purpose, based on the customer's consent pursuant to Art. 6 (1) sentence 1 a) DSGVO, we are permitted to store the goods and products that are placed in the customer's shopping cart. We store and use this data to remind the customer of his selection of the product by e-mail if the purchase process is not completed. This is in the interest of the customer, as it may be that there is only a limited number of the product in the selected size.
The legal basis for the processing of data after subscription to the newsletter by the user is your consent according to point (a) of Article 6(1) GDPR.
You can revoke your consent for the newsletter at any time as described above.
3.5 WhatsApp Newsletter
On our website, you have the option to receive a newsletter via the WhatsApp messaging platform. Under certain circumstances, a subscription to this WhatsApp newsletter may also be required in return for participation in competitions and/or raffles.
Data are collected automatically for sending the newsletter, including the user data you provided to WhatsApp (which may include your user name), your mobile number, your device, all messages sent to our service, and the messages you have read and clicked on. These data help us to send you individual messages according to your preferences. You can find further
The stated service can be cancelled as follows: If you do not wish to receive any more messages and wish to erase your data permanently, please send us a message stating “Remove all data” via WhatsApp. Please ensure exact spelling.
The legal basis for the processing of data after subscription to the newsletter by the user is your consent according to point (a) of Article 6(1) GDPR and/or the contractual consideration according to point (b) of Article 6(1) GDPR.
Furthermore, you have the option to participate in our raffles. They are offered during special promotions (e.g. sneaker release). In return for the participation, the participant agrees that BSTN Store GmbH may use the requested data disclosed by you (name, address, e-mail address, mobile number, age and date of birth, clothing and/or shoe size) for advertising purposes and for the individual presentation of our offers to you. In addition, you will subscribe to the e-mail newsletter in return (cf. item 3.3).
To prevent the unauthorised use of automated participations (e.g. via bots and other software or computer programs), we respectively store your used IP addresses and times of registration and confirmation. We can thus ensure a fair raffle to the benefit of all participants and counter any misuse. The legal basis for the processing of these personal data is point (f) of Article 6(1) GDPR.
In selecting the winner, we are supported by a service provider according to item 5.3, who receives the data from us.
The legal basis for the processing of personal data for participation in the raffle is point (b) of Article 6(1) GDPR. You may object to the use of your data at any time.
You have the possibility to add selected items to your individual Wishlist via your customer account while logged in. If you add an item to your Wishlist, we will notify you by email as soon as the item is reduced (price drop), only few items are available (low-in-stock) and remind you as a simple Wishlist Reminder. If the item is not yet available (Upcoming item), you will be notified by email as soon as the item is available.
For this purpose, we store data that you specified when creating the wishlist, when saving the items (Size, color, etc.).
The legal basis for the processing of the data is your consent according to Art. 6 para. 1 lit. a DSGVO or or the contractual consideration according to Art. 6 para. 1 lit. b DSGVO.a
In the case of an application, we process only the data belonging to you that we require in the context of the application. This is, for example, contact data as well as all data in connection with your application, such as your C.V., references, and qualifications.
The legal basis for saving the data is derived from Section 26 of the Federal Data Protection Act (BDSG). The data will be deleted immediately, as soon as retaining it is no longer required. If the applicant is not appointed, the data will generally be deleted six months after the conclusion of the application process at the latest.
Our website and our service (e.g. raffles, newsletter, etc.) are addressed to persons who have completed the 16th year of age. Persons who have not yet completed the 16th year of age are not permitted to use our services.
Personal data will be transferred to a third party, if pursuant to Art. 6(1), sentence 1, lit a) GDPR it has been expressly consented to by the data subject, the transfer pursuant to Art. 6(1) sentence 1, lit f) GDPR is necessary to assert, exercise, or defend legal claims and there is no reason to believe that the data subject has an overriding legitimate interest in non-disclosure of their data, for the transmission of data pursuant to Art. 6(1) sentence 1 lit c) GDPR, there is a legal obligation, and/or pursuant to Art. 6(1), sentence 1, lit b) GDPR, this is required for the fulfillment of a contractual relationship with the data subject.
In other cases, personal data will not be passed on to third parties.
5.1 Payment service providers
We use payment service providers as third parties in order to execute purchase contracts.
The personal data that is transferred during a payment generally includes first and family names, your address, telephone number, IP address, email address, and other information that is required for the processing of your order, including the quantity of the ordered article, the article number, the invoice amount and invoice details.
Storing this data is required for the execution of the purchase contract in accordance with Art. 6 paragraph 1b GDPR.
Payment in our shop is via the following providers:
d. Credit card payments are processed by Paymill GmbH, St.-Martin-Strasse 63
5.2 Shipping companies
Our offered products are delivered to you with the assistance of shipping companies (DHL, UPS, and Fed-Ex). For this purpose, the shipping companies receive the following data:
Your email address (if the shipping service provider should inform you in advance of the expected delivery date).
Delivery is executed by the following service providers:
Storing this data is required for the execution of the purchase contract in accordance with Art. 6 paragraph 1b GDPR.
5.3 Competitions and Raffles
We use third parties as service providers for the selection of the winners of our raffles according to item 3.6. The personal information that is transferred usually includes your first and last name, shipping address, phone number, e-mail address, and other details such as shoe size and/or clothing size. The third party is our partner Smart Industries GmbH, Augustenstrasse 43, 80333 Munich, Germany. The legal basis for the transfer of personal data to participate in the raffle is your consent in accordance. Article 6 (1) (1) (a) GDPR. You can withdraw your consent at any time.
5.4 Cloud and storage services
We use the cloud and storage services of third-party providers to store and retain your data. This means that we send or otherwise disclose your data to third parties who can be anywhere in the world, including in the USA, for the purpose of storing such data on our behalf or for other processing purposes. Such facilities may be
- Xplenty (Privacy Policies: https://www.xplenty.com/privacy/)
- Amazon Web Services (Privacy Policies: https://aws.amazon.com/de/privacy/?nc1=h_ls)
- Tableau (Privacy Policies: https://www.tableau.com/de-de/privacy).
They are all certified under the Privacy Shield, i.e. the companies have submitted to the Privacy Shield agreement concluded between the European Union and the USA and received the relevant certification. They thus undertake to comply with the standards and provisions of the European data protection law (further information: https://www.privacyshield.gov/welcome).
5.5 Bot Protection
In order to prevent the unauthorized use of automated tools (e.g. via bots and other software or computer programs), we store the IP addresses you use and the times of registration and confirmation. For this purpose, we assign your IP addresses to your geographical location. We use the support of a service provider to whom we pass the data. In this way, we can ensure a fair sales process for the benefit of all participants and counteract abuse. The legal basis for the processing of this personal data is Art. 6 para. 1 sentence 1 letter f) DSGVO.
5.6 A/B Testing
In order to improve our service and online services, we use third parties as service providers to perform A/B or multivariate testing. The third party is our partner AB TASTY SAS, 17 - 19 Rue Michel-le-Comte 75003, Paris, France. AB Tasty collects statistical information about visitor traffic. This user data thus obtained, including browser used, number of pages viewed/visited, order and duration of website visits, filling/emptying a shopping cart, recording the use of individual web pages (with the exception of the check-out and registration process), etc., is recorded anonymously and analyzed statistically.
The legal basis for the transfer of personal data to improve our offer and the processing of this personal data is Art. 6 para. 1 sentence 1 letter a).
If you do not wish to participate in these tests, you can disable this feature on the AB Tasty website (https://www.abtasty.com/terms-of-use/) by following the instructions found there. If you delete your browser cookies, you will need to opt out again using this link. We would like to point out that after opting out, some functions of the website will not be available at all or only to a limited extent.
More information about privacy and cookies is available on the website of AB Tasty: https://www.abtasty.com/de/nutzungsbedingungen/.
5.7 Customer Service Tool
To improve our service, we use third parties as service providers. The personal data that is transmitted usually includes your first and last name, address, telephone number, email address, current and historical order data, such as item, payment type, delivery, order status, and your contact history.
The third party is our partner Zendesk GmbH, Neue Schönhauser Str. 3-5, 10178 Berlin, Germany. The legal basis for the transfer of personal data to improve our offer and the processing of this personal data is Art. 6 para. 1 sentence 1 letter f) DSGVO, your consent pursuant to Art. 6 para. 1 sentence 1 letter a) DSGVO and Art. 6 para. 1 sentence 1 letter b) DSGVO, as it is necessary for the performance of a contractual relationship with the data subject. You can revoke your consent at any time.
So-called cookies are used on the website. These are data packets exchanged between the BSTN Store GmbH server and the visitor's browser. These are stored when you visit the website by the devices used (PC, notebook, tablet, smartphone, etc.). Cookies cannot damage the devices used. In particular, they contain no viruses or other malicious software. Cookies store information that is related to the specific terminal used. BSTN Store GmbH cannot use them to obtain direct knowledge of the identity of the visitor to the website.
Cookies are largely accepted by default browser settings. The browser settings can be configured so that cookies are not accepted, either on the equipment used or with specific notice being given before a new cookie is created. It is however important to note that disabling cookies may affect the optimum functionality of the website.
Cookies help to make it easier to use the company website. Session cookies, for example, can be used to keep track of whether the visitor has already visited individual pages of the website.
Session cookies are automatically deleted when you leave the website.
Temporary cookies are used to enhance user-friendliness. They are stored on the visitor's device for a temporary period. When you visit the website again, it automatically detects that the visitor already accessed the site at an earlier point in time and which inputs and settings were made so as not to have to repeat these.
Cookies are also used to analyse the number of times the website was accessed for statistical purposes and for the purpose of improving the content. When you next visit the website, cookies make it possible to automatically detect that the web page was previously accessed by the visitor. We use both temporary and permanent cookies on our website.
Cookies of third-party providers are used on the website that enables us to improve the quality of our offers to you during the use of our website. These cookies can collect your IP address and non-personal data of your visit. This is done anonymously and does not include your name, address, e-mail address, or other personal data. These cookies are used in addition to receiving anonymous statistical information on the use of the website. These cookies are deleted after one year.
If cookies are linked to personal data, they are deleted if and to the extent that storage is no longer required for the purpose of data collection. Cookies can be deleted by the visitor at any time.
7.1 Social Media
Analysis services and social plug-ins of various providers are used on our website. These allow you, in particular, to share the contents of the website with your network contacts. As a result of the integration, network providers receive information that the corresponding web page of our website was accessed from your IP address. If you are logged in to the network, the network provider may also associate your visit to our website with your network account. Our analysis services work exclusively with pseudonymised user profiles, which do not make it possible to identify the data subject.
The legal basis for the use of analysis tools and social plugins is Art. 6(1), sentence 1, lit f) GDPR. The website analysis is in the legitimate interest of our company and is used for the statistical recording of the site usage to continuously improve our website and range of services.
We additionally use the plug-in of the social network Pinterest (Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA) to send you advertisements that are, as far as possible, tailored to your requirements and interests. If you access a page that contains such a plug-in, your browser directly establishes a connection to Pinterest’s servers. The plug-in transmits log data to Pinterest’s server in the USA. Such log data may include your IP address, the address of the visited websites which also include Pinterest functions, browser type, and settings, date and time of the request, your way of using Pinterest as well as cookies.
The legal basis is point (f) of Article 6(1) GDPR.
7.3 Use of Google Analytics and Google Tag Manager
operating system used;
referrer URL (the website visited before);
the hostname of the accessing computer (IP address);
time of server request;
is usually transmitted to a server of Google in the USA and stored there. In the event of the activation of the IP anonymisation on this website, your IP address will be shortened beforehand by Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on the website activities, and to provide other services relating to the use of the website and the Internet to the website operator.
7.3.2 The IP address transmitted by your browser within the framework of Google Analytics will not be amalgamated with any other data of Google.
7.3.3 You can prevent the storage of such cookies by changing the settings of your browser software accordingly; however, we would like to draw your attention to the fact that, in this case, you might not be able to use all functions of this website to the fullest extent. In addition, you can prevent the collection of the data created by the cookie and related to your use of the website (incl. your IP address) as well as the processing of such data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en-GB.
7.3.4 This website uses Google Analytics with the “_anonymizeIp()” extension. In this way, IP addresses will be further processed in a shortened form, making it thus impossible to link it to a particular individual. Insofar as the data collected about you is personal, it will be immediately excluded, and the personal data will be deleted immediately.
7.3.5 We use Google Analytics to analyse and make regular improvements to the use of our website. With the statistics that we obtain, we can improve our offering and make it more interesting for you as a user. For the exceptional cases in which personal data are transferred to the USA, Google has agreed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is point (f) of Article 6(1) GDPR.
7.3.6 Information of the third-party provider:
Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Overview of Data Protection: http://www.google.com/intl/de/analytics/learn/privacy.html
7.3.7 This website uses Google Analytics additionally for an overall device analysis of visitors, which is carried out via a user ID. You can deactivate the overall device analysis in your customer account under “my data”, “personal data”.
7.3.8 Use of the Google Tag Manager: Google Tag Manager is a solution by means of which marketers can manage website tags via an interface. The Tag Manager tool itself (which implements the tags) is a cookie-free domain and does not collect personal data. The tool triggers the implementation of other tags that may collect data on their part. Google Tag Manager does not access these data. In case of deactivation on domain or cookie level, it remains in effect for all tracking tags that are implemented using Google Tag Manager. http://www.google.de/tagmanager/use-policy.html
7.4 Use of Google Shopping Reviews
We use “Google Shopping Reviews” on our website, a service of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland. Google Shopping Reviews stores and processes data on your user behaviour on our website. For this purpose, Google Shopping Reviews uses e.g. cookies, small text files that are stored locally in the cache of your terminal device’s web browser and that enable the analysis of your use of our website.
We use Google Shopping Reviews for marketing and optimisation purposes, particularly for analysing the use of our website and to be able to continuously improve individual functions and offers as well as the user experience. Through the statistical evaluation of the user behaviour, we can improve our offering and make it more interesting for you as a user. Herein also lies our legitimate interest in the processing of the aforementioned data by the third-party provider. The legal basis is point (f) of Article 6(1) GDPR.
You can prevent the installation of cookies by deleting existing cookies and disabling the storage of cookies in the settings of your web browser. Please note that you may not be able to fully use all functions of our website in this case. You can also prevent the collection of the aforementioned data by Google by setting an opt-out cookie on one of the following linked websites:
You can find further data protection information on the following website: https://www.google.com/intl/de/policies/
7.5 Use of Google Adwords
We use on our website “Google Adwords”, a service of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Google AdWords is a service for Internet advertising that enables us as advertisers to place ads both in the search engine results of Google and in the Google advertising network.
If you access our website via a Google ad, a conversion cookie is set by Google on your terminal device (it is no longer valid after 30 days and is not used for identifying the data subject). Through the conversion cookie, both we and Google can track whether you accessed our website via an AdWords ad and performed or interrupted a purchase there.
The legal basis is point (f) of Article 6(1) GDPR.
You can prevent the setting of cookies at any time by means of a corresponding setting of the used web browser and thus permanently object to the setting of cookies (see description above). You can delete any cookie already set by Google AdWords at any time via your web browser or other software programs. In addition, you can object to Google’s interest-related advertising by clicking on the link https://adssettings.google.de/authenticated and make the desired settings.
Further information on Google’s data protection provisions: https://www.google.de/intl/de/policies/privacy/
7.6.1. Facebook Connect
We use “Facebook Connect”, a service of Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA. Instead of using the registration screen of our website, you can enter your login data for Facebook. A direct connection to the Facebook server is established, and you are forwarded to the Facebook page for registration. With the registration via your Facebook account, your user account is linked to our service.
We use Facebook Connect to facilitate and shorten your registration and login process. The legal basis is point (f) of Article 6(1) GDPR.
Further data protection information: https://www.facebook.com/about/privacy
7.6.2 Facebook Custom Audiences
We use “Facebook Custom Audiences”, a remarketing tool of Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA. Facebook Custom Audiences enables us to have displayed to visitors of our website during a visit of the social network Facebook or during the visit of other websites that also use Facebook Custom Audiences interest-related advertisements, so-called “Facebook Ads”. By using “Facebook Custom Audiences”, your web browser automatically establishes a direct connection to the Facebook server. We do not have any influence on the extent and the further use of data that are collected by Facebook through the use of Facebook Custom Audiences. To our knowledge, Facebook is informed that you have accessed the corresponding part of our website or clicked on one of our ads. If you have a Facebook user account and if you are registered, Facebook can allocate the visit to your user account. Even if you are not registered with Facebook and/or have not logged in, it is possible that Facebook finds out and stores your IP address and possibly other identifiers.
We use Facebook Custom Audiences for marketing and optimisation purposes, particularly to place ads that are relevant and interesting for you and to thus improve our offer and make it more interesting for you as a user. The legal basis is point (f) of Article 6(1) GDPR.
Logged-in users can deactivate Facebook Custom Audiences at https://www.facebook.com/settings/?tab=ads#_. Please note that this setting will be deleted if you delete your cookies. Furthermore, you can deactivate cookies serving range measurement and advertising purposes via the following websites:
Please note that this setting will be deleted as well if you delete your cookies.
Further data protection information: https://www.facebook.com/about/privacy
7.7 Use of Double Click
We use “DoubleClick”, an online marketing tool of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland. DoubleClick uses, amongst others, cookies, small text files that are locally stored in the cache of your terminal device’s web browser. Google records via a cookie ID what ads are placed in what web browser. This can prevent that ads are displayed several times. In addition, by means of the cookie IDs, DoubleClick can record so-called conversions, which are related to ad requests. This is the case if e.g. you see a DoubleClick ad and later access the advertiser’s website with the same web browser and purchase something. According to information provided by Google, the aforementioned cookies do not contain any personal data. By using DoubleClick, your browser automatically establishes a direct connection to the Google server. We do not have any influence on the extent and the further use of data that are collected by Google through the use of DoubleClick. To our knowledge, Google is informed that you have accessed the corresponding part of our website or clicked on one of our ads. If you have a Google user account and if you are registered, Google can allocate the visit to your user account. Even if you are not registered with Google and/or have not logged in, it is possible that Google finds out and stores your IP address.
We use DoubleClick for marketing and optimisation purposes, particularly to place ads that are relevant and interesting for you, to improve campaign performance reports or to prevent that you see the same ads several times. Herein also lies our legitimate interest in the processing of the aforementioned data by the third-party provider. The legal basis is point (f) of Article 6(1) GDPR.
7.8 Use of Bing Ads
We use “Bing Ads”, a service of the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Bing Ads collects and stores data from which user profiles are created based on the use of pseudonyms. Bing Ads allows us to retrace the user activities on our website, provided that the users reached our website through Bing Ads advertisements. If you reach our website through one of these ads, a cookie will be set on your terminal device. This allows us and Microsoft to understand that a user clicked on a Bing Ads advertisement and was redirected to our website. Microsoft and we can also understand that a user has reached a previously determined landing page, the so-called conversion page. We only learn the total amount of users that have clicked on a Bing Ads advertisement and that have been redirected to the conversion page. However, no personal data of the respective user are processed. The collected information is transmitted to Microsoft servers in the USA and stored there for a maximum of 180 days. Furthermore, Microsoft may track, under certain circumstances, your user behaviour throughout various of your terminal devices thanks to the so-called cross-device tracking. This way, Microsoft can show you customised ads on Microsoft websites as well as in Microsoft apps.
We are using Bing Ads for marketing and optimisation purposes, especially in order to analyse the use of our website and to continuously improve individual features and offers, as well as the user experience. Through the statistical evaluation of the user behaviour, we can improve our offering and make it more interesting for you as a user. Herein also lies our legitimate interest in the processing of the aforementioned data by the third-party provider. The legal basis is point (f) of Article 6(1) GDPR.
You can prevent the evaluation by deleting existing cookies and deactivating the storage of cookies in your browser settings. Please note that you may not be able to fully use all functions of our website in this case. You can also prevent the display of customised advertisement by Microsoft by setting an Opt-Out cookie on the following website: http://choice.microsoft.com/de-de/opt-out. Please note that this setting will be deleted if you delete your cookies.
7.9 Use of Crazy Egg
Opt-out: You can prevent the storage of the cookies by setting your browser software accordingly. Moreover, you can prevent the collection of the data created by the cookie and related to your use of the website (including your IP address) as well as the processing of such data by Crazy Egg by following the directions at the following link: http://www.crazyegg.com/opt-out
7.10 Use of Criteo
On this website, through the technology of Criteo SA, 32 Rue Blanche, 75009 Paris, France, by means of cookie text files, information on the browsing behaviour of the website visitors is collected, stored and evaluated in a pseudonymised form. Criteo analyses the browsing behaviour by means of an algorithm and can subsequently display targeted product recommendations as personalised advertising banners on other websites (publishers). The collected data can never be used to personally identify the visitor of this website.
The legal basis for data processing is your consent according to point (a) of Article 6(1) GDPR. You can revoke your consent at any time.
Criteo data protection provisions: http://www.criteo.com/de/privacy/
7.11 Use of Outbrain
Reading recommendations are displayed by Outbrain by means of cookies on a purely pseudonymous basis, i.e. no personal data of the users are stored. Outbrain records the device source, the browser type and the anonymised IP address of yours. To anonymise the IP address, the last octet of the IP address is removed in order to guarantee comprehensive anonymisation.
Further information on data protection: http://www.outbrain.com/de/legal/privacy
7.12 Use of Webgains
We use the affiliate programme Webgains of our partner ad pepper media GmbH, FrankenStraße 150C, FrankenCampus, 90461 Nuremberg. To track activities, Webgains stores cookies on terminal devices of users visiting our website or other online offers so that the success of an advertising tool on other sites can be allocated to a specific purchase in our online shop. With this method, we want to ensure that only ads you are interested in are displayed to you, that we can make our website more attractive to you and, not least, that we can calculate advertising costs in a targeted manner.
Webgains uses tracking cookies, i.e. no personal data are stored in cookies, but anonymised tracking IDs (an individual digit sequence that cannot be allocated to the individual user).
The legal basis of data use is point (f) of Article 6(1) GDPR.
If you do not agree to the storage of cookies in your browser, you can prevent it by setting your browser accordingly. You can deactivate the storage of cookies in your browser or limit it to certain websites. However, please note that you must expect a limited display of the online offers and a limited user guidance in this case. You can delete cookies at any time. In this case, the information provided in such cookies is removed from your terminal device.
Further information on data protection by Webgains: http://www.webgains.com/public/de/datenschutzerklaerung/
7.13 Use of Instagram
We use on our website plug-ins of the social network Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA).
If you are logged into your Instagram account, you can link the contents of our sites to your profile by clicking the button; Instagram can then allocate your visit of our website to your user account. If you do not agree, either log off from your Instagram profile prior to the use or do not activate the social plug-ins in the Instagram settings.
7.14 Use of TikTok
We use the so-called "TikTok pixel" of the provider TikTokTechnology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, company number 635755 in Ireland.
This is a code which we have implemented on our site. With the help of this code, in case of your explicit consent, when you visit our website, a connection is established with the TikTok servers in order to track your behavior on our website. For example, when you purchase a product on our website, the TikTok pixel is triggered and stores your actions on our website in one or more cookies.
To do this, personal information, such as your IP address and email address, as well as other information such as device ID, device type and operating system, is transferred to TikTok. TikTok uses email or other login or device information to identify users of our website and associate their actions with a TikTok user account.
The legal basis of the data use is Art. 6 para. 1 lit. a DSGVO. You have the option to revoke your consent at any time with effect for the future. There are no costs for this other than the costs of the basic rates.
TikTok uses this data to display targeted and personalized advertising to its users and to create interest-based user profiles. The collected data is anonymous and not visible to us and is only used for us in the context of measuring the effectiveness of ad placements.
In principle, your data will be processed within the EU or the EEA. For this purpose, a corresponding data protection agreement has been concluded with TikTok. If personal data is transferred to countries outside the EU or EEA, this is done within the framework of the Commission's model contracts for the transfer of personal data to third countries (i.e. standard contractual clauses).
Insofar as your personal data will be processed during a visit to our website, as a "data subject" within the meaning of the GDPR, you have the following rights:
8.1 Right to confirmation
Each data subject shall have the right granted by the European directives and regulators to obtain confirmation from the controller as to whether or not personal data concerning him or her is being processed. If a data subject wishes to avail himself or herself of this right of confirmation, he or she may, at any time, contact an employee of the controller.
You can request information from us about whether your personal data is processed by us. The right to information is excluded if the data is only stored because it may not be deleted due to legal or statutory retention periods or is stored exclusively for the purpose of data backup or data protection control, provided that the exchange of information would incur disproportionately high costs and processing for other purposes by suitable technical and organisational measures is ruled out. If in your case the right of access to information is not excluded and your personal data is processed by us, you can request disclosure from us about the following information:
Purposes of the processing,
Categories of the personal data about you that is processed,
Recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organizations,
Where possible, the envisaged period for which the personal data will be stored, or, if this is not possible, the criteria used to determine that storage period,
The existence of the right of rectification or erasure or restriction on processing of your personal data or a right to object to such processing,
The existence of the right to lodge a complaint with a supervisory authority,
If the personal data was not collected from you as the data subject, the available information on the origin of the data,
Or where applicable, the existence of automated decision-making, including profiling and meaningful information about the logic involved and also the scope and desired impact of the automated decision-making,
Where applicable, in case of the transmission to recipients in third countries, provided that there is no decision of the EU Commission regarding the adequacy of the level of protection according to Art. 45(3) of the GDPR, information about which appropriate guarantees pursuant to Art. 46(2) GDPR have been provided for the protection of personal data.
8.3 Rectification and completion
If you determine that we may hold inaccurate personal data about you, you can request immediate correction of this incorrect data. In the case of incomplete personal data, you may request completion.
You have a right to erasure ("Right to be forgotten"), insofar as the processing is not required to exercise the right to freedom of expression, the right to information or for the fulfillment of a legal obligation or for the performance of a task carried out in the public interest, and one of the following reasons applies:
The personal data is no longer necessary for the purposes for which it was processed.
The basis of the justification for the processing was exclusively your consent, which you have withdrawn.
You have objected to the processing of your personal data, which we have made publicly available.
You have objected to the processing of personal data not made publicly available by us and there are no overriding legitimate grounds for the processing.
Your personal data has been processed unlawfully.
The erasure of the personal data is required to comply with a legal obligation, to which we are subject.
No claim for erasure exists if, in the event of legitimate non-automated data processing, due to the specific nature of the storage, it is not possible or only with disproportionately high expense and your interest in the erasure is minimal. In this case, limitation of processing shall replace erasure.
8.5 Limitation of processing
You can request limitation of processing from us, if one of the following reasons applies:
You dispute the accuracy of the personal data. In this case, the limitation may be required for the time needed for us to check the accuracy of the data.
The processing is unlawful and, instead of deletion, you demand limitation of the use of your personal data.
Your personal data is no longer needed by us for the purposes of processing, but is still required by you for the assertion, exercise or defence of legal claims.
You have presented an objection according to Art. 21(1) of the GDPR. The limitation of processing may be extended for as long as it remains to be decided whether our legitimate reasons outweigh your reasons.
Limitation of processing means the personal data may be processed only with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or on the grounds of an important public interest. We have a duty to inform you before we remove the limitation.
8.6 Data portability
You have a right to data portability provided that the processing is based on your consent (Art. 6(1), sentence 1, lit a) or Art. 9(2) lit a) GDPR) or is based on an agreement of which you are a contracting party and the processing is performed using automated procedures. The right to data portability in this case includes the following rights, provided this does not affect the rights and freedoms of others: You can ask us to keep the personal data you have provided to us, in a structured, consistent and machine-readable format. You have the right to transfer this data to another controller without hindrance on our part. As far as is technically feasible, you can demand from us that we transfer your personal data directly to another controller.
If the processing is pursuant to Art. 6(1), sentence 1 lit e) of the GDPR (performance of a task carried out in the public interest) or Art. 6(1), sentence 1 lit f) of the GDPR (legitimate interests pursued by the controller or by a third party), you have the right for reasons related to your specific situation to object at any time to the processing of personal data concerning you. This also applies to profiling pursuant to Art. 6(1), sentence 1 lit e) or lit f) of the GDPR. After you exercise the right of objection, we will stop processing your personal data, unless we can prove there are compelling legitimate reasons for the processing, which outweigh your interests, rights and freedoms, or that the processing serves the purpose of asserting, exercising or defending legal claims.
You can object at any time to the processing of your personal data for direct marketing purposes. This also applies to profiling in connection with such direct marketing. Once this right is exercised, we will no longer use the relevant personal data for direct marketing purposes.
8.8 Withdrawal of consent
You have the right to withdraw, with future effect, your consent at any time. The withdrawal of consent can be communicated informally by phone, email or to our postal address. The legality of the data processing performed on the basis of consent up to the receipt of the revocation shall not be affected by the withdrawal. Upon receipt of the withdrawal, the data processing, which is based exclusively on your consent, is discontinued.
If you believe the processing of personal data concerning you is illegal, you can file a complaint with a supervisory authority for data protection responsible for your place of residence or workplace or the location of the alleged infringement.