As part of its 40th anniversary, Jordan Brand brings back a true ’90s heavyweight with the return of the Air Jordan VIII ‘White and True Red’, better known as the ‘Bugs Bunny.’ First released in 1993 and debuted during MJ’s ’92–’93 championship run, the colorway became instantly iconic thanks to its on-court presence and off-court pop culture crossover. From the ‘Hare Jordan’ campaign to the hardwood, this one locked its place in sneaker history early.
Staying faithful to the original, the retro arrives with a crisp white leather upper, grey suede accents, and True Red hits that define the era. The signature cross straps, moulded overlays, and multicolored midsole graphics remain intact, while the chenille tongue patch and vibrant blue Jumpman bring the look together. Updated materials and construction round things out, delivering the same bold attitude with a modern feel underfoot.
The Air Jordan VIII ‘Bugs Bunny’ in Men’s, PS, and TD sizes releases at BSTN on Saturday, December 20th. Pick up your pair via the button below!
