With Paris Fashion Week in full swing, the BSTN Fam has touched down in the French capital to soak in the energy of a city buzzing from morning to night. Between show locations, presentations, parties, and spontaneous meet-ups, Paris feels alive in every corner – fueled by a street style scene as layered (pun intended) as the people shaping it.
Across the city, brands found their own ways to set the stage for what’s next: From immersive environments by On, placing their latest innovations in a futuristic, almost dystopian landscape somewhere between nature and desert, to SOREL translating its outdoor heritage into an urban outdoor setting built for the streets.
PUMA opened the doors to a full-on ‘Suede House,’ taking visitors on a journey through the legacy of the iconic silhouette – from the ’68 Olympics and Walt ‘Clyde’ Frazier to B-Boys and the Nu Metal era. Elsewhere, among many others, stops at Porter- Yoshida & Co., Clarks and – fittingly – AMI Paris added more fresh impressions along the way.
In between it all, the BSTN Fam made sure to refuel with the city’s finest bites – because with plenty more stops ahead, Paris Fashion Week is a marathon, not a sprint. Stay tuned for more.
