While the Seahawks ultimately took the win against the Patriots yesterday, there’s a strong case to be made that for plenty of viewers – judging by IG comment sections – this year’s Super Bowl merely doubled as “the football game at the Bad Bunny concert.” Benito’s halftime show turned the world’s biggest sporting stage into a high-gloss cultural moment celebrating Puerto Rico pride, setting the tone with sugar cane field scenery, live salsa musicians, and a dense layer of blink-and-you-miss-it details that kept timelines busy well past kickoff.
Tongue firmly in cheek but message crystal clear, the performance played out as both spectacle and statement. Cameos from Cardi B, Lady Gaga, and Ricky Martin punctuated the set, while a rapid-fire medley nodded to the reggaetón pioneers who paved the way long before Benito took center stage. From piragua stands to everyday Puerto Rican references woven into the stage design, the Benito Bowl nickname felt less like hyperbole and more like an accurate reading of the moment.
What – beyond the meticulously placed cues of Boricua culture – also might have caught sneakerheads’ attention was Benito’s footwear. The adidas BadBo 1.0, teased for months, marked the debut of Bad Bunny’s first signature silhouette with the brand and reads like a culmination of their collaborative run so far, balancing archive cues with contemporary lifestyle sensibility:
Worn during the full performance, the BadBo 1.0 ‘Chalk White’ pairs Neutral Cream and Light Grey suede for a textured, premium feel that builds depth through material rather than contrast. A wavy sole unit and mid-cut profile reference basketball heritage, while curved overlays, perforated leather, exposed tongue stitching, and rope laces introduce runner-inspired nuance. Soft blue accents, special heel branding, and “adidas para Bad Bunny” insoles complete a design that lands comfortably between basketball archive and modern lifestyle.
So in case you’re looking for a distraction between yet another halftime re-run: The Bad Bunny x adidas BadBo 1.0 ‘Chalk White’ releases at BSTN on Monday, February 9th. Pick up your pair via the button below!
