Jameson Irish Whiskey and KidSuper come together for a football-inspired capsule that blends heritage and creativity into a shared vision.
Rooted in the idea of connection, the collection reflects what sits at the heart of football culture – community, energy, and the people who shape the moment. First introduced on the rooftop pitch of KidSuper Studios in Brooklyn, the project captures the game beyond the pitch.
Different Worlds. Same DNA.
Jameson’s story spans over 200 years, built on craft, consistency, and the people behind it. KidSuper, led by Colm Dillane, approaches things differently – but arrives at the same place. Culture, creativity, and real relationships over everything.
Dillane’s visit to the Midleton Distillery made that connection tangible. What might seem like two distant worlds quickly aligned through a shared mindset: build something real, and people will feel it.
Football becomes the natural meeting point – a global language shaped as much by community as by competition.
Bottled by KidSuper
The collection translates that idea into product. Football jerseys, tracksuits, and caps form the core – classic silhouettes reworked through KidSuper’s expressive lens. There’s a balance between nostalgia and newness, where Irish heritage meets New York energy.
It’s not about recreating the past, but reinterpreting it. Pieces that feel familiar, yet carry a different perspective – shaped by the people who wear them.
At its core, this collaboration is about more than design. Jameson Irish Whiskey and KidSuper meet where craft and culture overlap – using football as the backdrop, but speaking to something bigger. Different paths. Same values.
The Jameson x KidSuper collection drops on May 8th at 4 PM CEST at BSTN.
Enjoy Jameson responsibly. Only share to those of legal drinking age.
