Oktoberfest is almost here – and BSTN and adidas mark the occasion with another exclusive footwear release built around the world’s largest funfair, right in our hometown.
Last year, our partnership marked Oktoberfest with two special versions of the adidas München. The “Salute” concept honored Munich’s connection with Italy – a nod to “Italian’s Weekend,” when the city fills with visitors from just south of the Alps – marked with a trattoria-style logo and Bavaria’s checkered pattern.
For 2026, we bring back a fan favorite: the dark brown adidas München, inspired by the most traditional Lederhosen colors, returns after selling out within hours last year. It carries forward every piece of last year’s “Salute” detailing – the checkered elements, the branded tongue and insole – for round two.
The campaign puts the spotlight on the people who make Oktoberfest what it is. Some are fairground legends – faces who’ve run the rides and kept the fun going for decades, the kind of person known for surprising a whole queue with a perfect bird call before letting them on. Others carry that same energy through the rest of the city: fruit sellers, taxi drivers, beer servers, the people who give Munich its everyday flavor. Different corners of town, the same unmistakable spirit. Because Oktoberfest was never just the fairground – it’s a feeling that takes over the whole city. The adidas x BSTN München “Oktoberfest” is built on that same idea: rooted in the fairground, but never far from the rest of the city.
The dark brown adidas x BSTN München “Oktoberfest” returns September 12th – one week before Wiesn begins.
The fairground. The streets. The whole city.
