adidas links up with Mexico-based Hermanos Koumori for a new collection that puts running first, with performance at its core. While technically a streetwear-rooted running brand, Hermanos Koumori operates closer to a creative platform, shaped by movement, spirituality, and subcultural narratives rather than seasonal trend cycles. That shared focus on purpose-driven design forms the foundation for a collaboration rooted in function, identity, and modern running culture:
Footwear anchors the collection, led by the Adizero Evo SL HK, built for speed with a woven mesh upper for adaptive support and a Lightstrike Pro midsole tuned for responsiveness. A Continental rubber and clear rubber outsole add grip and control, reinforcing its lightweight, race-ready feel.
Alongside it, the Ultraboost 5 is reworked through Hermanos Koumori’s lens, pairing Light Boost cushioning and a supportive mesh-textile upper with a Continental rubber outsole and a restrained, earthy aesthetic. The accompanying apparel mirrors that approach, delivering minimalist silhouettes and functional details designed to move between run and street.
The adidas x Hermanos Koumori collection releases at BSTN on Thursday, January 15th. Pick up your favorites via the button below!
