What makes a classic, a classic? Is it just excellence over time? What about an instant-classic, though? Like a game seven in the Playoffs? We all recognize an instant classic when we see one. So, who says simplicity and elegance can’t create contemporary classics?
The all-new Air Jordan IV ‘White & Black’ shapes up to become an instant classic by using this exact formula. Combining the basic design principle of a fan-favorite with a fresh update on the color palette, the latest AJ IV is destined to see heavy rotation minutes from day one.
Shot in various locations across London – including the iconic The Regal gym – the campaign features several members of the local community and stars national team players as well as members of the BSTN family.
The photo shoot showcases the Air Jordan IV’s roots on the basketball court as well as the traditional values found in team sports – like camaraderie and solidarity – that connect the fours to so many others beyond the hardwood.
The Air Jordan IV ‘Black & White’ releases on Saturday, May 21st, at BSTN. For your chance to purchase a pair, make sure to enter the BSTN Raffle before Friday, May 20th, at 3 pm CEST via the button below!