From the on-court heroics to playing key roles in cultural classics to ultimately forging its path as one of the most sought-after sneakers in street couture, the Air Jordan IV ‘White Cement’ boasts proper all-time status. Now, as if it had taken a break to play baseball, the legend is back.
The crisp white leather upper sitting atop a grey and black outsole in combination with the shoe’s namesake, its characteristic cement grey elements, makes for a truly timeless composition. The Nike Air lettering on the heel completes the fan-favorite look.
In anticipation of this week’s launch, BSTN hosted a special early access event at the B-Hive community hub at our London flagship store where attendees were treated to a special music and jam session with BeauBeaus music club, including a live performance by Izzy Withers. Thank you to our London Fam for showing love!
For the global release, BeauBeaus music club is bringing the story full circle by showing off the full sizerun of the iconic silhouette in an editorial shot by Bryan Aseya.
The Air Jordan IV ‘White Cement’ releases at BSTN on Saturday, May 24th, in Men’s, GS, PS, and TD sizes. Pick up your pair via the button below!
