A kid from Portland gets a sneaker from New England. Rapper, singer and songwriter – and New Balance brand ambassador – Aminé, puts his own unique take on the NB 610T. The banana-inspired 610T – and a creative campaign accompanying the shoe’s release on social media – celebrates his journey from being a kid from Portland to becoming an international star.
The idea of bananas becoming my bat signal came from struggle and I would always draw the logo to remind me of my journey. The bananas represent my come up.
Aminé
The sneaker combines a fresh material mix as yellow spacer mesh upper is overlaid with glossy, brown patent leather, and paired with a speckled, three-color midsole, mimicking the color change that occur as a banana ripens.
The design is rounded out with an array of playful details waiting to be discovered, iridescent panels, a graphic jewel detail with a special ‘snow globe’ effect, co-branded tongue label, and banana sticker inspired graphics.
The Aminé x New Balance 610T releases at BSTN on Friday, August 25th.
