CENTRAL CEE FOR G-SHOCK

It is said that every G-SHOCK tells a story. And in Central Cee, Casio boasts one of the most gifted contemporary story-tellers out there sporting the brand’s latest releases, including the DW-6900, his favorite, alongside the DW-5600 and GA-2100.

Heading into his second year as a G-SHOCK ambassador, the fit comes natrual for the UK rapper as he grew up a fan of the ‘Built Different’ time pieces. The heritage watches have not only stood the test of time but remain deeply embedded in culture. Historically heat-proof, water, and shock-resistant, and built for everyday wear, these designs ensure that the mantras of both Central Cee and G-SHOCK truly live on.

New editions of the G-SHOCK DW-6900 and GA-2100 release at BSTN on Thursday, July 3rd. Pick up your favorite via the button below!

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