GROWING THE GAME

Jordan Brand has just announced the latest signings in what is the latest roster of female basketball players in the brands history. The Jumpman made it a point of emphasis to invest in female athletes not only from a sponsoring point of view but also as to who represents the next chapter of the brand, specifically signaling a bright future for the women’s game and the next generation.

“To have eleven black women be a part of this brand allows the younger generation and younger women to see that they can be like us — they can have that opportunity. I didn’t see that growing up.”, says Seattle Storm star Jordin Canada.

The world needs female voices, and we can’t ignore that or else we’re not growing. We’re committed to giving women a platform to amplify their voices, which influence, inspire and push culture forward. These amazing athletes are leading a true conversation that’s impacting culture and our communities across the globe.

Michael Jordan

Making up the largest roster of female ballplayers in Jordan Brand history are: Jordin Canada, Te’a Cooper, Crystal Dangerfield, Chelsea Dungee, Arella Guirantes, Dearica Hamby, Kia Nurse, Aerial Powers and BSTN fan-favorite Satou Sabally. They are joining long-time Jumpman ambassadors Asia Durr, Kia Nurse and Maya Moore.

To celebrate the powerful statement – as well as the 25th WNBA season being played this year – renowned photographer Ming Smith took exclusive portraits of the up and coming athletes and role models for the next generation.

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