JOE FRESHGOODS NEW BALANCE 1000

After Joe Freshgoods and New Balance timetraveled to 1998 with their previous collaborative pair, they’re taking it back to “the ’99 and the 2000” this time, nodding to Bounce music infused basement parties and a time “when things were pure”:

Unfolding JFG’s musical influences on the New Balance 1000, an archive silhouette from the year 1999, the accompanying visuals and the Joe Freshgoods x New Balance 1000 ‘Black Ice’ itself breathe the spirit of the millenium thoroughly: Starting with the tongues, whose subtle flame graphics pay homage to late 90s superstars Hot Boys, the pair brings further Y2K vibes via its iridescent leather upper, paired with a black knit mesh upper. Rounding out the shoe are co-branded embroidery and a distinctive ABZORB midsole and cushioning for additional retro-futuristic aesthetics.

The Joe Freshgoods x New Balance 1000 ‘Black Ice’ releases at BSTN on Friday, April 19th. For your chance to purchase a pair, make sure to enter the BSTN Raffle before Thursday, April 18th, at 12 PM CEST.

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