JOE FRESHGOODS NEW BALANCE 990V3

Teaming up with New Balance yet again, Joe Freshgoods evokes memories from his childhood growing up in Chicago. The “Outside Clothes” edition of the MADE 990v3 silhouette brings back the nostalgia of playing outside as a kid that is represented in the hand-picked elements that make up this unique colorway.

The “Outside Clothes” 990V3 by Joe Freshgoods features a variety of brown suede shades across the upper in addition to brown synthetic toebox detailing. The color selection is inspired by the ground under the wearer’s feet, and creates an earth-and-sky contrast with the blue mesh base and blue midfoot logos. Hints of grass are also added to the design equation via green details on selected parts of the upper.

The overall concept of the shoe as well as the feeling it’s trying to capture are perfectly summed up in the collection video:

Being told you smell like outside represents the early stages of what fun meant. From neighborhood block parties to hanging on the porch all day with your homies, you knew you had a wild day when your mom said you smelled like outside.

Joe Freshgoods

The Joe Freshgoods special edition of the New Balance 990V3 releases at BSTN on Friday, September 10th. For your chance to purchase a pair, make sure to enter the BSTN Raffle by Thursday, September 9th, at 3 pm CEST via the button below!

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