Starting out in a small one-bedroom appartment, Doni Nahmias, a Californian designer who started making and selling his own clothes while in high school, has turned his eponymous label into one of the most sought after names in the business. Pushing the envelope in men’s premium fashion, Nahmias is putting people’s heads on a swivel.
One of Nahmias’ initial breaks might have come from Justin Bieber being spotted in one of their hats. But today, musicians like Jack Harlow or J. Cole to a who is who of of superstar athletes – from Jayson Tatum and Steph Curry to Lewis Hamilton and Travis Kelce – can all be seen sporting the brand on the regular.
As soon as I started really just tapping into my own authentic story, I found my authentic DNA. And people liked it.
Doni Nahmias
Nahmias is now available at BSTN! Pick out your favorite pieces from the sought-after label via the button below!
