Puma is teaming up with Noah for a limited-edition collaboration – that includes a lineup of hand-picked apparel pieces as well as the Puma Star – and an all-new take on streaker culture.
While the collection itself features a fresh take on modern sportswear essentials that wouldn’t necessarily raise an eyebrow at the country club, the accompanying campaign certainly does. The imagery cleverly switches the role of a streaker and the rest of the stadium, putting the spotlight firmly on the new Puma x Noah collection as the protagonist is the only one wearing clothes at all.
The Puma x Noah capsule collection releases at BSTN on Saturday, July 1st. Pick up your favorite pieces from the pack via the button below!
