THE BB550 EDITORIAL

With basketball inseparably entrenched in BSTN’s DNA, New Balance’s hoops heritage model BB550 takes center stage in the eponymous editorial shooting. The silhouette seamlessly blends elements from the brand’s hardwood history with an effortless transition into contemporary lifestyle appeal.

Three new colorways based on a toned-down Sea Salt-colored upper, yet tweaked with subtle but distinct accents of color, paired with the supreme quality and craftsmanship that have become synonymous with the name New Balance for decades make the BB550 a go-to summer silhouette for him as well as for her.

The New Balance BB550 releases at BSTN on Friday, July 16th, in Black, Burgundy, and Varsity Gold. Grab your pair via the button below!

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