Born in the early ’90s as a no-frills response to the excesses of the era, adidas EQT redefined performance gear with unapologetic functionality: Stripped down to the essentials, the line stood for everything athletes actually needed – and nothing they didn’t. Over the years, EQT evolved from technical staple to cult classic, cementing its legacy in both sport and streetwear. Today, it’s more than equipment – it’s a symbol of purpose-driven design that still hits different.
The ‘No Gimmicks’ Editorial by BSTN showcases the second drop of the EQT collection against a backdrop as minimalist as possible, in the spirit of the EQT mantra: “Everything that is essential and nothing that is not.” A reminder – set in the line’s signature color scheme of green, black, grey, and white – that true design doesn’t need noise. No gimmicks, only maximum purpose infused with function-led style.
The second drop of the adidas EQT collection, featuring footwear and apparel, releases at BSTN on Thursday, April 17th. Pick up your favorites via the link below:
