From the actual game on the field to a surprisingly medium-loud half time show and the vast majority of the highly anticipated commercials, Super Bowl LV left a lot to be desired. That is, until Will Ferrell delivered a performance that only Will Ferrell could deliver. He’s the real MVP! (Other than that Brady fella.)
After numerous companies, including heavyweights like Coke, Pepsi, and Budweiser opted out of this year’s Super Bowl, the majority of commercials focused on similar, slightly political topics. However, Ferrell took everybody’s lunch money with a curveball filled with self-awareness and irony.
Following a breadcrumb trail of teaser videos, the spot aired during Sunday’s game on NBC.
General Motors stepped up to the plate and hit it out of the park by daring to create a storyline guaranteed to stand out like a sore thumb and proceeding to absolutely nail their casting choice. Ferrell’s part in the 90 second clip appears so tailor-made for him, it seems rather obvious that the spot was written with particularly him in mind.
In addition to a healthy dosage of general WF goodness, the commercial makes sure to not take itself too seriously by poking fun at a notorious stereotype regarding Americans’ geographical struggles. (Jimmy Kimmel tackled the same stereotype semi-recently. Below!) The spot’s lighthearted nature made it an absolute fan favorite in 2021 precisely because it fits right in with classics SB commercials from years past.
Kudos, Mr. Ferrell and GM. Kudos!