On Running is a Swiss company founded in 2010 and well-known for its high-performance running shoes. The idea for the brand originated in the Swiss Alps, where former professional athlete and Ironman champion Olivier Bernhard developed a new type of cushioning for running shoes using garden hoses. On’s signature CloudTec technology features 'clouds' on the outsole, which provide cushioning upon impact and a firm base for takeoff, giving runners the sensation of 'running on clouds.' Thanks to their sleek, minimalist designs and innovative technology, On shoes have become popular among both athletes and casual sports enthusiasts – which likely explains why many people who are simply looking for comfortable shoes swear by the comfort of On.