adidas and BSTN continue their collaborative journey with the ‘All Day’ Pack – a three-shoe and apparel capsule built around the rhythm of the modern game, translating performance, preparation, and personal style into a cohesive design language. Centered around the idea of ‘All Day, On Three’, the release captures the full spectrum of an athlete’s day, on and off the court.
The accompanying campaign features Mike James of AS Monaco – the EuroLeague’s all-time scoring leader and a player whose effortless blend of elite performance and off-court presence makes him a natural fit for BSTN. Moving between moments of preparation and downtime, the visuals follow the point guard through the rhythm of his routine, from early morning workouts to pre-game rituals and post-game expression, capturing a mindset shaped as much by discipline as by individuality.
ALL DAY, ON THREE.
The pack consists of three silhouettes – the adidas BW Army, the Adizero EVO SL, and the Harden Vol. 10 – each representing a different facet of the game while sharing a unified aesthetic. Dressed in clean white executions, the collection leans into a code all too familiar in basketball and hip hop culture – the very world BSTN stems from – where nothing hits quite like a crisp pair straight out the box.
The adidas x BSTN BW Army ‘All Day’ pairs a premium leather upper with nubuck overlays and classic detailing, while the Adizero EVO SL features a gradient warp-knitted mesh upper with nubuck eyestays and bold black Three Stripes. The Harden Vol. 10 rounds out the trio with a molded synthetic shell upper and a progressive performance-driven design. Each pair is finished with cotton laces and a co-branded adidas x BSTN dog tag lace jewel.
Complementing the footwear, the collection includes a curated apparel offering featuring all-white and all-black track suits, alongside matching socks and t-shirts. A standout piece is the graphic tee featuring a back print inspired by the pre-game huddle, where everything locks in, united by the mantra: All Day, On Three.
To celebrate the release, BSTN will host a dedicated in-store event at the BSTN flagship store in Munich on Friday, April 17th from 5 PM CEST, offering early access to the collection.
The general release of the adidas x BSTN ‘All Day’ pack takes place on Saturday, April 18th at 10 AM CEST, at BSTN flagship stores in Munich and Hamburg as well as online at BSTN.com. Pick up your favorites via the link below!
