A NEW TAKE ON A MUNICH ORIGINAL

Oktoberfest season is about to kick off – and we’re adding two limited-edition colorways to the adidas x BSTN München collection. After bringing back the fan-favorite brown colorway, we now introduce two contemporary takes on the Munich original: grey and pink.

For 2026, the adidas x BSTN München ‘Oktoberfest’ collection expands with two new color options, bringing a fresh perspective to a silhouette that has become part of our Munich story. Both colorways carry the distinctive DNA of the original, including a color-adjusted trattoria-inspired logo and the detailing that connects the silhouette to Oktoberfest.

Grey stays close to tradition. Its understated tone takes inspiration from the classic Janker jacket, a familiar part of traditional Bavarian dress. Pink takes a different approach – a bold color pop that brings some extra energy to the season. Both new colorways also come with an additional set of striped rope laces, adding another detail to make each pair feel a little more personal.

The idea behind this year’s campaign is simple: put the spotlight on the people who make Munich what it is.

While the campaign for the brown colorway featured an older generation of Munich locals who have shaped the city for decades, we’re now introducing four younger Munich originals who lead the campaign – tastemakers and personalities who have found their own way into Oktoberfest culture and are helping shape the character of the city along the way.

Because ultimately, Oktoberfest has always been about coming together. Different generations, backgrounds, styles and stories sharing the same city, the same moment and, eventually, the same table.

The adidas x BSTN München ‘Oktoberfest’ is available exclusively at BSTN.

Online release: September 23, 10 AM CEST

Also available in our stores.

Same Munich spirit. More ways to express yourself.

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