ADIDAS EURO STYLE CUP 2024

16 teams, 3 rounds, 1 champion: The adidas Euro Style Cup ’24 is a jersey design tournament pitting some of the world’s most renowned streetwear stores against each other. The competition hosts head-to-head matches taking place from Friday, April 19th, through Tuesday, April 23rd, with two semi-finalist winners being voted by the streetwear community.

For the grande finale, streetwear heads and football fans alike can look forward to a Berlin on-pitch football match in July, with both winners’ jerseys in action.

With BSTN as one of the 16 stores chosen to compete in the Cup, you already know we had to pour our heart and soul into our very own entry. Oh, and our sports and hip hop DNA – because real recognize real, still:

The adidas x BSTN 24 Jersey is an homage to New York and its sports and hip hop culture that inspires the world of BSTN. From the pinstripes, nodding to the Big Apple’s iconic baseball teams, to the pink panels in a certain Harlem rapper’s favorite color. Euro – as in BSTN’s home turf – meets the five boroughs, so to say.

You, the community, hold the power to determine the winner of each match-up so if you love our jersey design as much as we do, you can vote for it now:

Voting for Round 1 of the adidas Euro Style Cup 2024 commences at noon CEST on Friday, April 19th, and ends on Saturday. Make your voice heard, BSTN Fam, and vote on the adidas Confirmed app via the link below!

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