Serge Gnabry for the adidas Originals SC Premiere Prost campaign by BSTN
Serge Gnabry for adidas Originals

With the Oktoberfest rapidly approaching, adidas Originals is set to drop the second of two footwear silhouettes inspired by the world’s most famous funfair. To keep it as real as it gets, the three stripes rely on the bonafide Munich locals at BSTN to take the creative lead of curating the releases for these highly sought-after kicks. After bringing back an old favorite in the München MIG, the Bavarian-born and bred sneaker brand introduces a limited edition »Oktoberfest« take on the SC Premiere.

A recap of the BSTN x adidas x Oktoberfest festivities

The “Prost” edition of the marquee SC Premiere features an ecru-colored upper and a golden embossing of arguably the most used word on the Oktoberfest ‘Prost’ on its side. The shoes are strictly limited to 100 pairs, with each purchasable shoe being individually numbered.

BSTN underlines its ever-present premium sportswear philosophy through the addition of a custom-built shoebox. The exclusive packaging includes several unique goodies, created in collaboration with Paulaner and following the shoes’ monochrome theme: Premium quality coasters, pins, a bottle opener, and a unique bottle of Paulaner soda.

If you have ever attended the Oktoberfest in Munich, you know the following to be true: Securing a table in one of the tents — especially on a Sunday — is like trying to buy tickets for the Super Bowl ten minutes before kickoff. That’s why the SC Premiere’s unique feature is like an extra-sweet cherry on top or — in a more local way of saying it — the extra spoonful of sweet mustard for your weisswurst.

The shoe serves as a ticket to the VIP section of Paulaner’s Wiesn tent for a special celebration on Sunday, Sept. 22nd, the infamous first Sunday of Oktoberfest 2019.

To enter the raffle, make sure to stop by our Munich Store between Monday September 16th and Thursday September 19th. The lucky 100 winners will be determined through a live-draw on Friday September 20th as part of our BSTN x ADIDAS ORIGINALS x OKTOBERFEST event. Food and drinks are on the beasts so RSVP today!

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