Last Friday, one day ahead of its official release, adidas and BSTN invited the Munich community to an exclusive pre-release event at the BSTN flagship store, celebrating the launch of the collaborative ‘All Day’ Pack. Framed by a campaign fronted by Mike James, the collection captures the rhythm of the modern game – from preparation to performance to personal style. With campaign visuals featured across the storefront and throughout the store, that spirit carried over into the day itself, where even the familiar pre-game ritual of a fresh cut became part of the celebration – more on that in a bit.
Under clear skies and in the best spring weather, the BSTN Store and the street outside quickly filled with our Munich Fam, coming through to get an early look – and secure their pairs ahead of the drop. Bathed in bright tones and clean looks throughout, the atmosphere naturally mirrored the crisp, all-white aesthetic of the ‘All Day’ Pack, blending on-court energy with off-court style.
A special highlight came courtesy of Munich’s very own Soul Barbers, who brought their craft into the store with free fresh trims throughout the day. From clean fades to detailed cuts – and even BSTN Sparks shaved into a few heads – the setup echoed the aforementioned pre-game ritual also seen in the campaign itself. Longtime BSTN friend and frequent collaborator Sujazz took care of the soundtrack, guiding the evening with a selection that kept the crowd moving from start to finish, while drinks kept everyone refreshed throughout.
Thank you to our Munich Fam for pulling up and bringing the energy, to adidas for the continued trust and collaboration, and to our partners for keeping everyone fueled along the way.
The adidas x BSTN ‘All Day’ Pack is up for grabs now – shop the collection via the link below while pieces are still available.
