For her brand’s fourth drop with adidas, Beyoncé presents “IVY PARK RODEO”, a collection that draws inspiration from the distinct style of Black cowgirls and cowboys remixed with street style of today. The result is the most democratic & inspirational collection, combining Beyoncé’s active lifestyle and fashion sense with adidas’ performance and innovation.
A modern interpretation of classic Americana wear, the new drop celebrates the impact of the Black community on American Western culture, as well as the history of Black pioneers in the country’s rodeo scene. In true Western fashion, the collection — comprised of 58 women’s and men’s apparel items and a capsule of accessories — is replete with denim silhouettes designed with touches of streetwear and activewear.
Take a look at the campaign, fronted by Paloma Elsesser, Snoh Aalegra and Queen Bey herself.
The adidas x Ivy Park Drop 4 will release at BSTN on Friday, September 20th. Hit the button below to sign up and get notified as soon as the product has been released.