ADIDAS x PARLEY ULTRABOOST DNA

The innovative adidas x Parley Ultraboost DNA is available at BSTN in both the white as well as the black colorway.

Celebrating the fifth anniversary of their ground-breaking partnership, adidas and Parley are teaming up yet again to bring back a fan-favorite in the adidas x Parley Ultraboost DNA. Originally introduced exclusively as a friends & family launch, the 2020 release marks the first time that the stand-out design has been available at retail.

While the release version’s design stays fairly close to the original version from 2015, the contemporary execution takes full advantage of the advancements in technology that adidas has undergone in the past five years. The current shoe features a Continental rubber outsole and a more refined stitching pattern on the dual-layer upper.

However, the shoes’ most important feature stays the same as it presents a forward-thinking solution to tackling the problem of plastic waste by relying on innovation. Plastic bottles retrieved from the ocean are recycled and spun into a yarn that contributes significantly in the makeup of the adidas x Parley Ultraboost DNA. The characteristic wave pattern stitched onto the upper is a constant reminder of Parley’s creed that the power for change ultimately lies in the hands of the consumer.

“We need to defend diversity on land and in the sea and we need solutions, and these solutions can only be realized by harnessing the imaginative side of human culture – the arts.”

Parley

The innovative adidas x Parley Ultraboost DNA is available at BSTN in both the white as well as the black colorway. Simply click the respective button below to shop.

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