Few garments have travelled as effortlessly between sport and everyday life as those carrying the Laurel Wreath. Founded by three-time Wimbledon champion Fred Perry, the brand’s signatures were originally designed for the tennis court before evolving into timeless wardrobe staples far beyond the baseline.
For our latest editorial, we returned to the brand’s roots, capturing the current Spring/Summer collection in the setting of a vintage tennis gym. Not as a performance story, but as a subtle nod to the heritage that continues to shape Fred Perry to this day.
At the center are some of the label’s most enduring icons: the Fred Perry Shirt and the Taped Track Jacket. Pieces that have remained remarkably unchanged over the decades – because great design rarely needs reinvention.
In an era defined by rapidly changing trends, these staples continue to resonate through their simplicity, versatility and unmistakable identity. Equally at home courtside, in the city or anywhere in between, they prove that authenticity never goes out of style.
Explore the latest Fred Perry collection and discover timeless sportswear built for life beyond the baseline.
