After launching a stand-out lifestyle brand inspired by US sports and the culture that surrounds them and creating an environment of hand-picked brands for the label by opening a trailblazing retail store five years later, 2022 brings a new spark to the BSTN Brand.
A complete re-launch of the apparel brand creates a clearer and more refined picture of both, the clothing line as well as the retail platform. The sharpened brand image and a reversion to its roots in sports not only creates bigger and more elaborate story-telling opportunities but also enables BSTN to serve its community even better.
Constantly challenging the status quo and innovating at all times, the BSTN Brand apparel and accessories line strives to pair functional and purposeful sportswear with upscale execution and design.
BSTN prides itself on creating products with functionality and a purpose. By using advanced techniques and technologies, the label strives to deliver cut & sew pieces that are long-lasting and durable, allowing your go-to styles to last a lifetime. The logo branding remains bold, yet subtle enough to not overpower the pieces.
Deeply rooted in sports, each piece maintains its functionality for active use despite a design and material mix that provides all-day comfort for everyday wear. Just like a ballplayer challenged to an impromptu pickup game at the family BBQ, BSTN’s line of active wear is always ready when called upon.
The focus of the BSTN Brand’s premium sportswear philosophy is a more conscious approach to what’s truly essential – both in terms of product design and execution. Following the same principle, packaging will be kept at a minimum wherever possible. Having grown up in team sports, inclusivity is an inherent trait at BSTN rather than just a media-effective campaign.
Stay tuned for more info on the BSTN Brand re-launch, coming soon!