LOEWE X ON

LOEWE x On is a shared exploration of performance and craft, a vision for a more sustainable future. The collaboration results in a limited edition capsule collection of shoes and apparel designed for modern adventure.

Crafted for city life as well as the great outdoors, the collection features LOEWE editions of On’s iconic Cloudventure and Cloudrock performance shoes for both men and women. The outdoor footwear is paired with ready-to-wear apparel pieces for women and for men, each built with a unique blend of performance properties and key On features. The lineup includes weather-adaptable running rants, a moisture-wicking waterproof anorak, temperature regulating performance t-shirts and a unisex customizable insulation three-layer parka.

The Japanese sashiko-inspired needlework print that resembles a starry night is the result of a meticulous technical process to craft the perfect color and pattern. To ensure that the printed gradients match across all components of each item, the finishing process is carried out by hand, just as the marble effect soles are processed individually and manually, making each shoe unique. The use of recycled polyester is extensive in order for production to be responsible, and even the packaging is recycled.

The accompanying campaign is shot by long-time LOEWE collaborator Gray Sorrenti on location in Carmel-by-the-Sea and Big Sur, California. Featuring actress and model Camila Morrone and recording artist Duckwrth, the series captures the collection against the dramatic skies and rugged natural landscape of the US West Coast.

The LOEWE x On collection releases at BSTN on Thursday, March 10th, and includes selected footwear and apparel pieces. Pick your favorites via the button below!

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