PRE-LAUNCH: ON CLOUDTILT

A well-established name in the world of running, On has just launched a new flagship model for everyone who desires the comfort of max cushioning not just on race day but every day. The re-designed Cloudtilt swaps forefoot propulsion for an extra dose of plush cushioning in addition to the long axis of the silhouette’s signature drop elements being angled perpendicular to the ground for extra comfort in every step.

The all-new Cloudtilt delivers game-changing cushioning while leveling up its sustainability by using less TPU plastic and replacing it with functional embroidery made from recycled yarn instead. The woven upper uses 95% less water consumption thanks to the dope dye technique.

In addition, the new CloudTec® Phase with Neosole foam used in the sole allows for construction without a speedboard and less components which makes the shoes lighter while adding an unexpected and soft pillowy feeling that gives it its name.

As part of an exclusive pre-launch, the On Cloudtilt drops at BSTN on Thursday, January 25th, one week for its official release. Pick up your pair via the button below!

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