During the London Marathon weekend, the BSTN London flagship store served as a community destination leading up to the big event, highlighted by an exclusive pre-release of the On x Pleasures x The Loop collaborative capsule.
In preparation for Sunday’s race, the B-Hive community hub on the store’s first floor hosted an all-day event on Saturday, including a shake-out run, a panel talk, recovery stations and DJ sets, all culminating in a pasta dinner to prepare for the next day.
Our heartfelt thanks to our London Fam and the international running community for showing up in such great numbers as well as to Vitamin Well, Yeti, and Acre Palm for the support.
Additional thanks to DJ Jada-Kai, DJ SLLXMM and Pleasures’ own Alex for providing the musical entertainment throughout the entire event day!
The head-to-toe capsule collection is developed in partnership between running trailblazers On, Pleasures, the Los Angeles streetwear pioneers, and The Loop, an Austin-based running collective. The limited-edition product release pushes the boundaries of performance and style, fusing On’s technical innovation with Pleasures’ bold creative vision and The Loop’s community-driven energy.
The On x Pleasures x The Loop collection releases online at BSTN on Thursday, May 8th. Pick up your favorite pieces from the capsule via the button below!
