Right in time for the biggest celebratory weekend on the basketball calendar, adidas introduces a new and improved version of their basketball category lineup. Dubbed the 2023 Collection, the latest chapter of adidas Basketball apparel and (off-court) footwear goes back to the label’s foundation, challenging itself as well as the community to remember their ‘why’.
The collection’s toned-down and yet highly recognizable design pays homage to the place that resonates with hoopers the most: The sanctuary of their first court, which is often where each player’s ‘why’ began. While each athlete’s experience is highly personal and almost certain to differ from others’, most memories are likely to revolve the simplicity of the settings in which a player discovered their passion for and fell in love with the game of basketball.
An exhibition in bold simplicity and intentional design, the collection of shoes, hoodies, tops, shorts and bottoms celebrates the Three Stripes’ relationship with basketball culture, quelling the noise and stripping away the excess to reveal a refreshing new palette and versatile assortment crafted for the modern athlete. A return to the foundations of the game and a player’s personal ‘why’.
Apparel and footwear from the 2023 Collection by adidas Basketball release at BSTN on Friday, February 17th. Pick up your favorite pieces from the collection via the button below!
