THE BARBOUR X NOAH EDITORIAL

British heritage and lifestyle label Barbour has teamed up New York’s Noah for a limited edition of traditional outerwear pieces, reimagined with a youthful sophistication through eye-catching prints.

The collection includes two jackets (based on 1980s designs from the Barbour archive) that fuse Barbour’s 127-year heritage with prints inspired by the eclectic style of English dressing and interiors. Rounding out the capsule are two alongside two back packs, two sports hats and two sports caps each matching the graphics of the signature jackets.

Working with the Noah team is a great pleasure as they bring a totally modern outlook to the project but are always considered and respectful of Barbour’s heritage and authenticity. It’s wonderful to be working with a young brand that is founded on such strong principles of care, craft and innovation.

Ian Bergin, Director of Menswear, Footwear & Accessories at Barbour

BSTN’s campaign highlights the all-new Barbour x Noah capsule with photo and video footage captured in one black & white and one color setting each. The juxtaposition between the two styles not only ties in the various components of the shoot but also mirrors the products from the limited edition collection.

The Barbour x Noah line launches at BSTN on Thursday, February 18th. Shop the pieces via the button below!

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