Founded in Northern Italy’s Piedmont in 1966, Sergio Tacchini had a clear ambition: The brand strived for nothing less than to modernize sportswear. And it did – with elegant, stylish and functional tennis apparel whose perfectly coordinated color variations instantly made Sergio Tacchini stand out amongst its competitors’ traditional white sportswear. The coziness of the brand’s apparel didn’t hurt either.
Thanks to its distinct luxurious looks, Sergio Tacchini also gained massive popularity outside of the sports world over the years. Famous fans of the brand include New York rappers LL Cool J, Rakim or Biggie, and countless song lyrics as well as an iconic outfit in the movie classic “La Haine” are further proof of Sergio Tacchini’s impact. Did we mention that Novak Djokovic, the former world’s best tennis player, celebrated his greatest successes in Sergio Tacchini sportswear too?
As of today, the company with the well-known T-Logo offers you an illustrious portfolio of lifestyle apparel: At BSTN, you can find jackets, hoodies, shorts and Sergio Tacchini’s arguably most popular piece, the tracksuit, in the brand’s unmistakeable casual yet elegant look.