Football has never existed in isolation. Long before kickoff, trophies or transfer headlines, the game has always been shaped by the people, places and communities surrounding it – from neighborhood pitches and corner stores to music, art and the cultures that naturally grow around all of it.
Rooted in exactly this intersection, our Football Edit explores the latest throwback football collections from adidas through a series of editorials that place football where it has always truly belonged: within everyday life.
The first chapter sees Munich-based artist Hope Bartley bring the latest Jamaica collection into his vividly layered creative universe. His paintings don’t sit still: each brushstroke builds on the last, where clarity and chaos, structure and change all exist simultaneously – much like football culture itself, constantly evolving and reshaping.
Surrounded by Bartley’s expressive work inside his studio, the latest adidas Jamaica gear takes on a different kind of energy: bold, vibrant and built for a summer where football and culture meet head-on.
Elsewhere, CAM München – a local football collective featuring both women’s and men’s teams, shaped by different nationalities, backgrounds and stories – embodies the spirit of Argentina’s “La Albiceleste” far beyond Buenos Aires itself. Wearing the latest adidas Argentina collection, the editorial captures what football has always done best: bringing people together through shared passion, wherever they come from.
With further chapters still to come, the BSTN Football Edit continues to explore how the game moves through different communities, cities and cultures alike. Different countries, different stories, same game.
