BSTN x RUSSELL ATHLETIC

BSTN x Russell Athletic collaboration shot on Maodo Lo
Maodo Lo for BSTN x Russell Athletic

For the “Game Changers“ collection, BSTN teamed up with Russell Athletic, one of the world’s most sophisticated sportswear manufacturers with an unrivaled tradition for quality fabrics and authenticity. Together, we created a unique capsule of hoodies, tees and basketball shorts, distinguished by our brands’ shared passion for basketball heritage.

As former basketball pros, the three BSTN founders have been huge fans of Russell Athletic since the early 1990s and are especially fond of the company’s century-old history of excellence in sportswear and its talent for updating classic forms to contemporary-yet-timeless pieces that seamlessly segue from track to street.

BSTN x Russell Athletic collaboration shot on Maodo Lo

This natural partnership has resulted in a micro collection that has been heavily inspired by a shared and life-long passion for American sports and music culture. The classic team colors of forest green, navy blue, pure white and sunset yellow subtly pay homage to some of the most iconic institutions that have played game-changing roles in the sport’s history.

A customized version of Russell Athletic’s unmistakable ‘Eagle R’ logo – a symbol that has come to represent not just the finest, high-performance track wear, but the essence of collegiate style and attitude — stands out on each piece. It has been blended with BSTN’s iconic company lettering and reinforces the collection’s “Game Changer” concept.

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