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Jordan – Be like Mike…

JORDAN – IT ALL STARTED WITH A BASKETBALL PLAYER FROM BROOKLYN

It is the year 1984, when the upcoming star basketball player of the Chicago Bulls - Michael Jordan - had Nike design his own pair of sneakers. The legendary Air Jordan 1 was born! But this deal was almost never meant to happen, as none other than Michael Jordan himself preferred to work with adidas, Nike's big competitor. Fortunately for the US sporting goods manufacturer, adidas refused to collaborate and after some persuasion from Nike and the promise of his own signature sneaker - Air Jordan 1 - the deal was perfect. The kick-off of the legendary Air Jordan Series caused a first sensation when the black and red basketball shoe was too colourful for the NBA and was banned from the field for the time being.

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Jordan – Be like Mike…

JORDAN – IT ALL STARTED WITH A BASKETBALL PLAYER FROM BROOKLYN

It is the year 1984, when the upcoming star basketball player of the Chicago Bulls - Michael Jordan - had Nike design his own pair of sneakers. The legendary Air Jordan 1 was born! But this deal was almost never meant to happen, as none other than Michael Jordan himself preferred to work with adidas, Nike's big competitor. Fortunately for the US sporting goods manufacturer, adidas refused to collaborate and after some persuasion from Nike and the promise of his own signature sneaker - Air Jordan 1 - the deal was perfect. The kick-off of the legendary Air Jordan Series caused a first sensation when the black and red basketball shoe was too colourful for the NBA and was banned from the field for the time being.

Show more Show less