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Over thirty years ago, at the age of twenty-two, Nerio Alessandri founded Technogym in his garage at home, creating a new vision for wellness in an industry dominated by old-fashioned stereotypes of fitness and bodybuilding. Since then, Technogym has become a global leader in wellness and sports, transforming the functional concept of fitness into an emotional experience, creating products that are true works of art, and leveraging science and digital innovation. The brand is the first choice for the best athletes and celebrities around the world. Every day, more than 70 million people train on Technogym products in the most prestigious gyms, clubs, hotels, medical centers and private homes around the world. In keeping with the brand's original vision, Technogym: The Art of Wellness combines aesthetics, creativity and the culture of wellbeing, taking the reader on an extraordinary journey through Technogym's history with a selection of images that capture the soul of the brand and the people and events that have defined its path of continuous innovation.Paired with a compelling narrative by journalist Joel Stein, this beautiful volume explores how design, sustainability and technology come together to inspire movement and promote both personal and collective wellbeing. The result is a rare behind-the-scenes look at the unique appeal that has made Technogym a symbol of excellence in fitness and wellness.
- Size: 30cm x 38cm x 4cm
- Number of pages: 256
- Hardcover
- ISBN Number: 9781649803030
| Article Number: | 9781649803030 |
| Gender: | men,women |
| Color: | MULTI |
| Material: | 100% Paper |
Description
Over thirty years ago, at the age of twenty-two, Nerio Alessandri founded Technogym in his garage at home, creating a new vision for wellness in an industry dominated by old-fashioned stereotypes of fitness and bodybuilding. Since then, Technogym has become a global leader in wellness and sports, transforming the functional concept of fitness into an emotional experience, creating products that are true works of art, and leveraging science and digital innovation. The brand is the first choice for the best athletes and celebrities around the world. Every day, more than 70 million people train on Technogym products in the most prestigious gyms, clubs, hotels, medical centers and private homes around the world. In keeping with the brand's original vision, Technogym: The Art of Wellness combines aesthetics, creativity and the culture of wellbeing, taking the reader on an extraordinary journey through Technogym's history with a selection of images that capture the soul of the brand and the people and events that have defined its path of continuous innovation.Paired with a compelling narrative by journalist Joel Stein, this beautiful volume explores how design, sustainability and technology come together to inspire movement and promote both personal and collective wellbeing. The result is a rare behind-the-scenes look at the unique appeal that has made Technogym a symbol of excellence in fitness and wellness.
- Size: 30cm x 38cm x 4cm
- Number of pages: 256
- Hardcover
- ISBN Number: 9781649803030
| Article Number: | 9781649803030 |
| Gender: | men,women |
| Color: | MULTI |
| Material: | 100% Paper |
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