A tribute to the visionary designer whose creative brilliance has left an indelible mark on the world of sneakers, sportswear and the sports industry, and who has uniquely become one of Adidas and Nike's most influential and celebrated creative directors. The book reveals for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the beloved Wings and Jumpman logos, the groundbreaking adidas Equipment and Originals lines, and the iconic Performance logo. Included in this book are Moore's early designs, concept sketches, revolutionary advertising campaigns and personal artwork. His creative journey from his beginnings as a graphic design student to redesigning Nike and Adidas is an inspirational guide for the trailblazers of modern streetwear culture. His unyielding genius and influence are finally given their due in the pages of this book. Working closely with Moore's three sons and many of his closest friends and colleagues, Coles uses the legendary creative's own words to weave an artful tapestry of the sports industry icon's life and legacy. The pages of this book are not only an encyclopedic visual history of his contribution to streetwear, but also a heartfelt tribute to the late designer. The book is interspersed with quotes and contributions from Michael Jordan, Tinker Hatfield, adidas CEO Bjørn Gulden, Nike co-founder Phil Knight, Darryl McDaniels of Run DMC and art director Jacques Chassaing, as well as many who worked closely with Moore and are among the most influential streetwear designers today.

- Number of pages: 304
- Hardcover
- ISBN number: 978-0-8478-3543-0