The Puma x Noah collection is inspired by the idea that clothing, or really any product, can cross over depending on one’s lifestyle. The Puma star was initially designed as a tennis sneaker and proudly launched at Wimbledon in the 1970s. In this first capsule, the aim is to capture the spirit of that time stylistically. It is the recollection of a simpler time when you wore what you wanted and ultra-technical clothing hadn’t taken over Sport yet. Style ruled the day, and athletes and heroes were incredibly unique.